Brand Strategy & Website Design Questionnaire

Assessment

Welcome!

This questionnaire sets the stage for a successful strategy and design project. Therefore, the accuracy of your answers is critical and will help us provide the best service possible.

So...

Please answer every question.

If a question does not apply, respond with N/A.

If you aren't sure how to answer a question, click this link to contact us. To make sure we don't overlook anything, please send any and all questions about this form in ONE EMAIL.

We'll be in touch after have you completed the form.

Thank you.

Branding & Website Questionnaire

Please answer the following questions. The value we provide through our recommendations will be determined by the accuracy of the information you provide.

Step 1 of 7

14%

Name(Required)

First Last

Email(Required)

Business Name(Required)

Business Website Address

If you do not have a website, please enter N/A.

Phone (optional)

BUSINESS BASICS

To get started, we need to know a little about your business.

1. What is the meaning behind your business name?(Required)

2. Products and Services(Required)

Tell us about what your business offers.

3. Why did you start your business?(Required)

What about this work drew you in?

4. What are some of your business's strengths?(Required)

5. What business challenges or problems do you have right now?(Required)

6. What is your "why"?(Required)

Write a few sentences about why you created this business, who you serve the people you choose to serve. What called you to this work?

7. Mission Statement(Required)

This is a sentence or two that summarizes your business. A good model is "(Your business) is a (what you do) that helps (ideal customer) do (what you offer)."

8. Brand Voice(Required)

Tell us how you plan to communicate with your target audience. Will you be professional and reserved? Casual and friendly? Will you use popular slang or industry jargon?

9. What makes your business unique?(Required)

Do you offer a unique experience, product, or service? How do you stand out from your competition?

10. What long-term, "big picture" goals you have for your business?(Required)

Where do you see your business in 3-5 years?

Audience Persona

Now, we need to know some things about your target audience.

11. Who is your ideal customer?(Required)

Write a few sentences that describe your ideal prospect. What makes them ideal?

12. List any applicable demographics.(Required)

These are measurable traits like age, income, or gender.

13. Describe their psycho-graphics.(Required)

These cannot be measured and are traits like beliefs, morals, or hobbies.

14. List 5 adjectives that describe your ideal customer.(Required)

15. Why do your customers trust you?(Required)

Why would someone choose you over the competition?

16. What does your audience want/need that they don’t currently have?(Required)

17. What does your audience value?(Required)

That is, what do they care about?

Brand and Market

In this section, we dig into the brand you want to build.

18. List 3 DIRECT competitors. Include links to their websites, if possible.(Required)

Direct competitors serve a similar audience with a similar product or service.

19. Now, list 3 INDIRECT competitors. Include links to their websites, if possible.(Required)

An indirect competitor works within your niche but offers different product or targets in a slightly different market.

20. What sets your brand apart from competitors?(Required)

List a few unique traits or deliverables that make you different from everyone else.

21. How do you currently market your business?(Required)

Ex. Social media, ads, email campaigns, networking, etc.

22. How do your competitors market their businesses?(Required)

Ex. Social media, ads, email campaigns, networking, etc.

23. What types of brands, products, or services do your ideal customers like?(Required)

Ex. Luxury, travel, sporting goods, Walmart vs. Target, etc.

Design Essentials

Now, we need to gather some details to help us create an amazing brand design.

24. How do you feel about your existing brand?(Required)

I believe my brand is fantastic and is in the top 10% of all brands.

I feel confident in my current brand.

My current brand is average, at best.

I don't like my current brand.

I don't have a brand.

25. How do you feel about your current website?(Required)

I believe my website is one of the best I've seen.

I like my current website.

My website is average, at best.

I don't like the website I have now.

I don't have a website.

26. How do you want your target audience to perceive your brand?(Required)

That is, how do you want them to feel with they see it?

26. How do you want your target audience to perceive your brand?(Required)

That is, how do you want them to feel with they see it?

27. What do you want your brand to accomplish?(Required)

Try to be more specific than "get more sales".

28. Where will your logo be used?(Required)

Website, social media, etc.

29. How will your secondary logo be used?(Required)

Website, social media, etc.

30. Are there any must-haves for your design? Please explain what they are.(Required)

Color palette, typography, etc.

31. Is there anything you do NOT want in your design? Please explain what they are.(Required)

Again, elements such as colors, typography, etc.

32. Is there anything else we should know about your brand design?

Website Essentials

These questions will help us plan your website design.

33. What pages will be included on your website?(Required)

For example, homepage, portfolio, blog, etc.

34. What pages need to be linked to your site's navigation?(Required)

35. What items do you need on each page?(Required)

For example, social media icons, contact information, etc. This content will be included in the footer of your website.

36. How do (or how will) people typically find your website?(Required)

Ads, SEO, blogging, etc.

37. How do you determine a successful user-experience?(Required)

Is it when someone purchases a product, signs-up for a newsletter, reads a blog post, etc.?

37. What do you want to showcase on your website?(Required)

What’s the focus or goal of your website? Highlight blog posts, products or services, etc.

38. Do you have examples of websites you like? If so, please explain why. Please include links to these sites.

Try to use examples relative to your industry.

39. Have you purchased website images?(Required)

If not, please begin planning for images.

WEB COPY

If you require a copywriter, please let us know as soon as possible. We cannot begin designing your website until all copy/content is completed.

40. Home Page(Required)

Please include details for the home page. This typically contains a brief description of your business. What do you offer or sell? Why does it matter? This is a great place to use the messaging from your brand strategy.

41. About Page(Required)

Describe your company, introduce your mission, vision, and team, etc. These sentences summarize your business. A good model is "Your business" is a "what you do" that helps "ideal customer" do "what you offer.

41. About Page(Required)

42. Services/Products(Required)

Describe your products, services, pricing, booking information, etc.

43. Blog(Required)

We’ll set this up for you and create a blog post template if interested. Please advise below. If you aren't going to have a blog, respond with N/A.

44. Contact Us(Required)

We suggest including a brief paragraph welcoming customers to contact you. What information do you want to gather from customers trying to contact you?

45. Email Subscription(Required)

Do you have an email list or are you interested in starting one? If so, please advise which software you are using and any call-to-actions you would like included.

46. Footer(Required)

Do you want to include business hours, store location, Instagram feed, etc.? If not, you can leave this blank and I’ll design a standard footer.

LEGAL REQUIREMENTS

You can find many free privacy policies and terms of services templates online or you can hire a lawyer to help you write one specifically. We're happy to guide you, but we are NOT legally qualified to ensure they’re done correctly— this responsibility falls on you.

Do you agree?(Required)

I acknowledge and accept legal responsibility for disclosure of privacy laws, terms of service, as well as ADA compliance for my website (if applicable) and release The Golden Vineyard Branding Company from any liability that may be incurred.

YES

47. Cookie Policy(Required)

This can be basic or catchy for your brand. Ex. “We use cookies and similar technologies to run this website and help us understand how you use it. Read our full privacy policy here.”

48. Privacy Policy(Required)

49. Terms of Service and/or Conditions(Required)

50. Legal Address(Required)

Legal addresses are required on websites but can be relatively hidden from the public. If you don’t have an office, you’ll need to use your home address or create a PO Box.

Is there anything else you would like us to know about your brand/website design project?

Consent(Required)

We take privacy seriously and do not share your information with any third-parties.

The information collected is only used by The Golden Vineyard Branding Company staff for the purposes defined at the time of the collection or a use that complies with these purposes.

For more information, please refer to our privacy policy page.

I agree to the privacy policy.

Consent