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Brand Positioning

How to Raise Prices Without Losing Customers

By Chris Fulmer | May 21, 2020
Raise prices blog post nov21

Charge more and increase profit while building a premium brand.

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Captivate and Dominate With the Power of Brand Differentiation

By Chris Fulmer | April 23, 2020
Brand differentiation blog post nov21

How to set yourself apart from competitors, sell your value, and get more prospects to sit up and take notice.

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How to Create a Successful Product Development Process

By Chris Fulmer | March 31, 2020
How to create a successful product development process

Having a solid, proven product development process is vital for a successful launch.

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Small Business Branding and Marketing: Build a Brand Customers Love

By Chris Fulmer | March 25, 2020
Branding a small business blog post nov21

Branding isn’t only for multi-million-dollar corporations with big budgets. It’s even more important for small businesses.

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Premium Pricing Strategy for Small Business

By Chris Fulmer | March 12, 2020
Premium pricing strategy

These strategies will help your small business avoid price pressure and competitor comparisons.

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Build a Brand Strategy That Sets You Apart and Gets Results

By Chris Fulmer | January 27, 2020
Build a brand strategy blog post nov21

Did you know that 90% of consumers expect a consistent experience across all marketing platforms? A brand strategy makes sure that will happen.

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Why Small Businesses Fail: The Myth of “Great” Service

By Chris Fulmer | October 22, 2019
Why small businesses fail blog post nov21

Here’s why customers don’t care about great service or expertise and what to focus on instead.

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Price Positioning: Could You DOUBLE Your Prices?

By Chris Fulmer | October 17, 2019
Price positioning blog post nov21

Leverage price positioning to charge more for your products and services without losing customers.

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What Is a Premium Brand?

By Chris Fulmer | September 10, 2019
What is a premium brand blog post nov21

A combination of high quality and exceptional value puts elite brands in a category of their own.

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