Beginner’s Guide to Hiring a Branding Photographer
Branding photography, when used correctly, can be remarkably beneficial to your business. Having a suite of professional images that fit your brand's visual identity can impact customer acquisition, customer retention, and brand recognition.
by Drew Somerville, Guest Contributor
This post was written by a guest contributor to our blog, Drew Somerville of Drew Somerville Photography in Charleston, South Carolina. If you have any questions about brand photography, or if you’re looking to hire a brand photographer, click this link to contact Drew.
A branding photographer is an invaluable business ally. Having a suite of professional images that fit your brand’s visual identity can impact customer acquisition, customer retention, and brand recognition.
However, getting branding photography that highlights the best parts of your brand and speaks to your customers is no easy feat. If you want to learn more about what branding photography is, why branding photography is essential, what makes for good branding photography, and how to choose the best photographer for your brand, then keep reading!
What is Branding Photography and Why Is It important?
So what is branding photography and why is it important? Branding photography is a suite of professional images that represent your brand and fit with your visual identity. These images can range from photos of your products, your team, your workspace, your interactions with customers, and any other feature that makes your business unique to you. Hiring a professional branding photographer to capture these images may not be cheap, but the investment will be well worth it.
Customers will often associate high-quality photos with a high-quality brand. You may have the best product in the world, but if your images are of poor quality, no one will be able to see all of the hard work that went into making it. Having professional images of your business will also help grab your audience’s attention in today’s oversaturated marketplace.
Having a consistent photographic style for your business will allow clients and potential customers to instantly recognize your images from that of a competitor. Now that you know more about what branding photography is and why it’s important, let’s talk about what makes good branding photography and when to invest in it.
What Makes Good Branding Photography?
Good branding photography will first and foremost be professional and consistent. All of the images for your company should have a very similar style so that customers can instantly recognize any image you post as yours.
Your photos should also share colors with your logo and other marketing materials. Colors are a crucial part of brand identity, and keeping with a familiar color scheme will further help your brand recognition. Most importantly, good branding photography should showcase you.
Your branding photos should show off who you are, what you do, and why you do it, because these are the things that will speak to people the most. For example, there may be a hundred companies that sell hats, but having images that tell your story will convince people that your hats are perfect for them. The best way to make sure that you get quality photography is to find the right branding photographer for you.
How to Choose the Right Branding Photographer for You
Choosing the right branding photographer can seem a bit overwhelming, but here are some tips that will help in your search. The first step in hiring a photographer is to look at their portfolio to see if their style fits your brand. A photographer’s past work is a great indicator of what their future projects will look like.
Once you’ve found a photographer who you think will fit your brand, the next step is to reach out and set up a meeting. It’s essential to have a conversation about your brand and its photography needs with any potential photographer to ensure they understand your vision.
Clear communication is essential to having a positive experience with a branding photographer. If you have taken both of these steps and feel comfortable with the photographer, then it’s safe to say you have done your research and can move forward with your project!
Are you ready to take your marketing to the next level?
Branding photography is one of the most critical aspects of your marketing and branding efforts. Good branding photography can evoke emotion, create a connection, and help to tell your story. When done well, it can be extremely powerful in driving sales and increasing customer loyalty.
Now it’s time to get out there and find the perfect photographer for your business!
Learn more about brand strategy.
Are you struggling to connect with your audience? Do you want to show them how you're different from competitors?